Pixel's strength as a company is derived from its thorough understanding of the Middle East market and the office equipment industry. These factors combined with a motivated, inspired and well-trained workforce make Pixel the leading provider of office solutions. Pixel derives its leadership position from its impeccable track record of consistent growth, its reputation and goodwill with its customers and its in-depth expertise in the area of recommending and implementing office solutions.

Understanding the Middle East markets
By focusing exclusively on the Middle East, Pixel has learnt to identify opportunities of the local market. Thus Pixel is able to recommend solutions that are best suited to the needs of customers in the Middle East, be it large banks or small businesses and in turn get closer to its customers.

Network of dealers and re-sellers in the Middle East
Pixel markets its products and office solutions through a large network of dealers and distributors in the Middle East. This ensures that the products reach the end customers in a convenient manner and are easily accessible. This network of dealers and resellers is a key strength because it gives Pixel reach into different segments of the market in the Middle East and allows it to achieve good market penetration while its customers enjoy a high level of support from dealers that are geographically close.

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Existing Customer base of over 3,000
Pixel is completely customer centric and its base of over 3,000 customers is its key strength. Pixel sees its customers as business partners thus enjoying goodwill and a great relationship with them. By expanding the number of outlets in the Middle East, Pixel aims to increase its customer base and service it better.

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Association with leading global brands
In order to provide its customers with the best office solutions, Pixel has formed strategic alliances with leading suppliers in the Office Automation and IT industry. These alliances translate into valuable benefits for Pixel customers as it passes on cost benefits, access to in-depth research on products and also offer the best of the breed products as soon as they become available.

Pixel's strategy is to continue to form alliances with various and diverse branded suppliers so that the company becomes a one-stop shop that can offer its customers a comprehensive set of products and solutions for a smarter workplace.

Employees
Pixel has over 70 employees and prides itself in a culture that is centered around the values of customer focus, honesty and integrity, hard work, vision, quality and efficiency. The firm invests substantial time and money on training employees to develop their product and customer support skills in addition to keeping them inspired and motivated. The importance the company places on its employees distinguish it from the competition and provide it with a distinct competitive advantage.

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